2017 – Present
Mastermind Bio-Wellness: Kickstarting the masters of wellness
Launched in 2017, Mastermind Bio-Wellness provides premium hemp derived products for the body and mind of athletes. They believe that cannabis, specifically CBD, can not only provide medical benefits, but also allow athletes to reach their maximum potential.
I was tasked with visually bringing this brand to life. The resulting visual identity consists of an ‘M’ monogram that references the brain, an energetic and distinct colour palette, and a confident typography style. The brand was launched across a number of touch points, including: packaging, print collateral, swag, and digital campaigns.
Since the successful launch, I have continued working with Mastermind to roll out additional products, as well as revamp the identity for the american market.