BRICKLINE GREENWAY

Great Rivers Greenway is a public agency dedicated to developing regional greenways around St. Louis. They had an ambitious plan to create a corridor that would run directly through the city, connecting 20 city neighbourhoods, parks, districts, as well as cultural and educational institutions. The corridor is part of a 10-year project to address the city’s persistent challenges with segregated neighbourhoods, equity, and economic and urban renewal.

The visual identity needed to be optimistic and joyful without losing a sense of “St. Louis grit.” The logo, built on brick-like blocks spiraling inward signals the idea of coming together, while the components of the logo act as a connective device linking St. Louis’ diverse neighbourhoods, districts and cultures.

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