PROJECT, YEAR, STUDIO
INFINITI, 2024, BMD
PROJECT INFO
Looking to reconnect with aspects of their Japanese heritage, INFINITI asked BMD to align its identity with its cultural roots and sensorial experience.
The original 1989 logo’s elegant geometry inspired our work. It tells a story without words and emphasizes the brand’s signature reference: the road ahead.
A tactile and evocative horizon graphic helps extend the story within the logo and adds an experiential feel across communications.
