NATURE FRESH FARMS

Nature Fresh Farms is a greenhouse grower with farms in Canada, US and Mexico. They came to BMD for a brand strategy and identity that would help them tell their story and stand out in a marketplace that is crowded, noisy and challenging to build brand awareness in.

The mark redraws the iconic shape of a greenhouse, simultaneously referencing the organic and plump shape of produce. The open door acts as a friendly invitation into the world of sustainable greenhouse growing.

Playing with the simple graphic shape, the system lets loose and has some fun, taking on the character of fruits, veggies, and critters, all team players in the greenhouse process.

The lush green, cheerful red and warm white core palette defines the brand. The secondary palette complements the natural colours of produce — bright, delicious, inviting — intentionally distinct from the electric palettes prevalent in the category.

The playful brand voice makes the important sustainability message more accessible and engaging. Our aim was to bring forward the processes and benefits of greenhouse growing with simple messages that charm and delight.  

As the primary consumer touchpoint, the packaging called for a flexible yet consistent expression of the identity. Across cardboard packers, bags and containers, the packaging is purposefully brand-forward, leveraging the strong mark and core palette to create presence and distinction on busy shelves. 

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