CLIENT, YEAR, STUDIO

NATURE FRESH FARMS, 2022, BMD

PROJECT INFO

Nature Fresh Farms is a greenhouse grower with farms in Canada, US and Mexico. They came to BMD for a brand strategy and identity that would help them tell their story and stand out in a marketplace that is challenging to build brand awareness in.

The resulting identity centers around a joyful logo based on the iconic shape of a greenhouse, simultaneously referencing the organic and plump shape of produce. Playing with this simple graphic shape, the system lets loose and has some fun, taking on the character of fruits, veggies, and critters, all team players in the greenhouse process.